To find out more, including how to control cookies, see here: Email Subscription Enter your email address to subscribe to this blog and receive notifications of new posts by email. Louis Audard Digital Production Manager: Why is it successful? All these efforts help to create an engagement among the audience in the way of providing special experience with the product. February 27, at
The campaign is logically signed: The Tipp-ex YouTube channel: The effort broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product. Tipp-ex sell-in versus More than 50 different hilarious endings can thus be discovered. You are commenting using your Google account.
At the end of the video the viewer decides whether the hunter should shoot the bear or not. Concerning this, we can draw a conclusion that this campaign indeed has an impact on people, at least from a brand awareness perspective.
April 15, at 1: You are commenting using your Twitter account.
Tipp-Ex – A hunter Shoots a Bear / Case study | Adland
Our strategy was to create a specific relation between this target and the brand, and thus virally spread the Tippexperience. The tippexperience hit countries around the world.
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The season 2 of the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and the brand. Tipp-ex sell-in versus Olivier Bennoun Web Production: Target Audience Customers of Tipp-ex, especially students and office workers fra Considering that the target audience of this campaign are students and office workers who are relatively young, be familiar with internet as well as social networks, spend lots of time on internet and like funny and cool stuffs, the interactive campaign create for them a choose-your-own-story-style video journey on YouTube, which broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product fra Twitter Facebook LinkedIn Pinterest.
Email required Address never made public. Strategies The strategy was to form a unique relationship between an ordinary product, as well as the brand, and target audience in the way of creating an interactive experience, namely Tippexperience, on the main YouTube platform. Fill in your details below or click an icon to log in: Shares, likes and comments on Facebook: This is not advertising RT CriMilitello: March 16, at 5: Describe how the promotion developed from concept to implementation: Louis Audard Digital Production Manager: To find out more, including how to control cookies, see here: Enter your email address to subscribe to this blog and receive notifications of new posts by email.
This time they changed the subject to a hot issue in the year Notify me of new comments via email. The campaign is logically signed: Leave a Reply Cancel reply Enter your comment here By continuing to use this website, you agree to their use.
The possibilities are infinite.
The decrease of brand mention within a short period of time in social networks is as common as the its increase and this follow up campaign definitely helps a lot in maintaining the popularity of this campaign and the brand.
Why is it successful? February 27, at Last year they reached less than 2, the same day. To find out more, including how to control cookies, see here: The target is pupils, students and customers of Tipp-ex.