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LITERATURE REVIEW OF HMT TRACTOR

The key factors enabling the demand growth during the current fiscal have been good south west monsoons in majority of the states resulting in robust farm sector growth expected to be around 5. The company is also manufacturing 9 to 18 ton cranes and 15 to 50 kv silent generator sets. Now, post-acquisition of Punjab Tractors, its leadership has become stronger. Kole lands means various paddy fields near to each other will carry out the cultivation process together. The study revealed that out of eight explanatory variables, gross irrigated area, area under high yielding varieties, cropping intensity and price of tractor were found significant and affected the demand oftractors. In the studied area Specific price with regard to kW of power was determined according to manufacturers.

Tractors are part of agricultural machinery industry. Also there is a scarcity of tractor drivers in the state. The location of controls from the seat reference point SRP and their ranked frequency of use for the tractors were determined to calculate the accessibility index. Hence the use of tractors in quarries is limited in this district. Various farming villages are found in the Kuttanad region. To gauge the impact of a ROPS Rollover Protection Stuctures in Indian market, a questionnaire was designed and communicated to leading tractormanufactures. The quantitative method of Banks and Boone to compare the alternate controls arrangement was followed to study the accessibility indices of five Indian tractors.

Indian tractor industry is relatively young but now has become the largest market worldwide. Controllable parameters These are those sales affecting parameter which are under control of the manufacturer and affect only the market share of the company. To expand into the growing tractor market in China, Mahindra acquired majority stake in Jiangling.

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To study the effect of outlet strength and salesman strength on the sales pattern of tractors.

In tractor population was 1 and density 7. The quantitative method of Banks and Boone to compare the alternate controls arrangement was followed to study the accessibility indices of five Indian tractors. The tractoor table shows the Capacity Enhancement Projects Announced by market participants.

literature review of hmt tractor

Report of Regional Transport Office. In some areas tractors have gained its importance on fields like construction, transportation, compressor works at quarries etc.

Tratcor kind of promotional drives would be favourable to build awareness among the farmers and owners. Global players like John Deere and New Literaure India are likely to provide strong competition to the other well established players in the coming years as they strengthen their Indian product portfolio and distribution network and remain major exporters. Often this printed or published reports or industry or trade statistics, etc.

ACE 2 28 6. The main reason for this decrease is due to escalating cost of rice production.

Firming up of commodity prices and money availability catapulted tractor demand, helping the industry regain the lost volumes at a CAGR Hike in diesel prices also act as a contributing factor for many farmers.

They should invite the existing tractor owners and potential farmers to their demo drive campaigns.

literature review of hmt tractor

It manufactures its tractors in Pinjore, Panchkula in a large factory that also manufactures machine-tools, and Hyderabad It has a capacity of 20, tractors per annum. Hence a rigorous promotional campaign is essential to make the rural population aware about the company. Consequently it now occupies a place of ride in India’s automobile industry. Kole lands means various paddy fields near to each other will carry out the cultivation process together. This is the third most selling category and it account to In the present study, the trends in availability and use of power tillers and tractors in India at different time periods were assessed.

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Compared to other companies Mahindra tractors fetch a good resale value. In the Machine-tool company is a large foundry. But from the survey, it was found that the tractors used in Ernakulam for construction purposes are Mahindra.

Since the numbers of salesman has nothing to do with numbers of outlet it has its independent effect on the sale. Kuldeep Chand Suhag, K. For farmers, tractor brands have not only an emotional value, but even more a relational function in the sense of a social demonstration benefit. An outlay of Fo. Indian Scenario Indian tractor industry, comparatively liteature by world standards have expanded at a spectacular pace during last four decades.

Specific price with regard to kW of power was determined according to manufacturers. Although Kerala is considered as a minor for tractor sales by many companies, the main cause for this scenario is the above mentioned agricultural status of the state. Government and private banks have both tightened their lending for this sector adding to the industry and farmers woes. Since October is the season of harvesting Puncha season for Kerala farmers, many tractor owners were unavailable for interviewing.

The industry is segmented based on power of the tractor engine expressed in terms of horsepower HP. Hence the use of tractors in quarries is limited in this district.