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E CHOUPAL CASE STUDY SOLUTION

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Farmers using e-Choupal on an average receive 2. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. ITC also uses e-Choupal as a medium to advertise consumer products. How do we know it is effective?

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. How do we know it is effective? Copyright The DeSai Group. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman.

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Copyright The DeSai Group. Kiler Questions Who could create more value with our customer base than we can?

Case Studies – ITC eChoupal

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. This also provided indirect benefits to the company reducing dase risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. How do we know when we achieve our goals? By providing information on weather and scientific farming methods, choupa, the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. Its R Business Division was created in for trading in agricultural commodities. ITC also uses e-Choupal as a medium to advertise consumer products. ITC gains as intermediaries are removed, and transportation costs decrease.

Privacy Policy Designed by Smitinfotech. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

e choupal case study solution

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. How do we know it is effective?

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(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

They also handle the physical transportation of the goods and earn a commission on it. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. Farmers using e-Choupal on an average receive 2. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

e choupal case study solution

This can be exchanged for other ITC products. Why is it Innovative.

Case Studies

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. Web-enabled real time data on xtudy prices provide the farmer with the market prices for their produce.

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.